Glenn Karwoski reviews six Super Bowl LII commercials that succeeded and four that fell flat, amongst them: It’s A Tide Ad; Doritos Blaze vs Mountain Dew Ice; The Bud Knight; and the NFL’s Touchdown Celebrations To Come.
The latest video posts from the Success @ Creative PR blog.
If you’re new to working downtown (or here as a visitor), here are the essentials you need to know about the Minneapolis skyway system and some etiquette to make everyone’s life a little less frustrating during pedestrian rush hour (that would be lunch hour).
Social media marketing lessons I learned from creating content during the Minnesota Vikings victory over the New Orleans Saints in the 2018 NFC Divisional Playoff game at US Bank Stadium and sharing that content on social media.
Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.
Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Someday video production may be a required skill to graduate college. Until then, here are five video tips for communications professionals.
Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.
Twitter has the second-largest audience of the social networks, with 317 million active monthly users.
Creative Commons isn’t so much a tool as it is a copyright framework for the sharing economy.
4 B2B cause marketing tactics companies use as a way to make a difference in their communities and support those who need it most.