One of my favorite video marketing tools is the vidIQ Chrome Extension. Once you install it on Chrome (and sign up for a free account), all you do is visit YouTube and it starts showing you all kinds of valuable metrics to help you either reverse engineer others’ video marketing efforts or help you optimize your own efforts.
YouTube Search Engine Marketing Tool
When you perform a search on YouTube, you’ll now see a vidIQ panel on the right-hand side of the search results page giving you insight into that particular search phrase. For the purposes of demonstration, we’ll use BuzzFeed’s “Dear Kitten” content marketing play on behalf of Purina Friskies.
As you can see in the screenshot below, the vidIQ panel will give you:
- The number of views for the video with the highest views within that search set.
- The average number of views for the videos in that search set.
- The number of videos added to the top 20 search results within the past week.
- The average age of the videos in that search set.
- The number of time the search phrase appears in the titles of the videos in that search set.
- The number of time the search phrase appears in the description of the videos in that search set.
- The top video creator.
The Keyword Score helps you determine how effective a given search phrase would be in your video optimization efforts by displaying a heat map visualization of the overall volume of search for that search phrase accompanied by the level of competition for getting visibility for that search phrase.
The Related Queries section pulls in the top and rising related YouTube search phrase data from Google Trends.
That is followed by the top tags according to search data based on search volume and competition, with an overall ranking number: The higher the number, the more difficulty getting search visibility for that tag.
For search queries, the vidIQ extension also displays data inline for individual videos, such as number of views, Facebook Shares, the engagement rate (a measure of all engagements as a percentage of total views) and the tags that have been used with that video.
YouTube Video Metrics
When you click on an individual video, vidIQ will display a new set of metrics on the YouTube watch page for that particular video. As you can see from the screenshot below, vidIQ shows you:
- The overall vidIQ score, their proprietary ranking of the likelihood of that video being promoted in the Related Videos, Recommended Videos, and search across YouTube
- The Views Per Hour metric shows how many views the video is currently enjoying compared to its average views per hour overall.
- The Average View Percentage of the total viewing time possible for the video.
- The total Views and the total Minutes Watch for that video by all viewers.
- The number of times the video was embedded.
- The number of subscribers to the YouTube channel that uploaded that video and, most fascinatingly, the number of subscriptions that were earned as a result of that video.
- Social data includes:
- YouTube Likes, Dislikes & Shares,
- Facebook Likes, Shares & Comments,
- LinkedIn counts,
- Reddit votes,
- Google Plus-Ones, and
- StumbleUpon views.
- The word count of the video’s description and the number of links in the description.
- The age of the video.
- How many videos from the same channel are shown along side this video on the YouTube Watch Page as Suggested Videos.
- The estimated ad revenue earned by the video (based on a $1.50 CPM).
You will also get a listing of all the tags applied to the video in question as well as ranking numbers for how the video ranks in search results for that phrase.
YouTube Advanced Embedding Features
You can see the vidIQ icon next to the BuzzFeedVideo subscriber count in the screenshot above. When you click on that icon, you’ll get the following advanced embed popup window, which will allow you to customize the embed code with advanced features.
Perhaps the most useful feature is the ability to grab code that displays only a specific segment of a video, from start time to end time, for embedding. This is very useful if you want to embed only a segment of a news video or podcast that covers multiple topics, for example.
Keyword Research & Video Optimization Intelligence
As you can see, the vidIQ tool provides a treasure trove of intelligence and insight as you plan to market your video on YouTube, from what are your best chances of getting visibility for the videos you need to optimize, to the keyword research for optimizing those videos.
It also gives you a handy way to collect ongoing metrics to track KPIs and to understand how successful your video optimization efforts have been or if you need to adjust your approach.
Friskie’s Dear Kitten Video
Of course, we couldn’t use the Dear Kitten videos as an example without giving you the actual video to watch!