10 Questions To Answer Is A PR Agency Gig Right For You?
Many communications professionals consider themselves “agency” people by nature. Not sure if you’re one of them? Answer the questions below with either Often, Sometimes, or Rarely and then check out our thoughts on if an agency environment might be your cup of tea.
- Do you shudder at the thought of structure and process?
- Are you cool working outside the traditional 9 to 5 schedule?
- Do you enjoy business travel on occasion?
- Is a relaxed work culture important to you?
- Would you like to be in a “work hard, play hard” work setting?
- Is variety critical to your happiness?
- Do you flourish in a collaborative environment?
- Have you been told you have an entrepreneurial spirit?
- When you describe yourself, does creative come to mind? Do your colleagues/friends/family refer to you as a creative thinker?
- Do you thrive in a fast-paced setting?
[Tweet “Working At A Public Relations Agency”]
If You Answered “Often” To 7 Or More Questions, An Agency Role Might Be Right Up Your Alley*
Agencies are traditionally fast-paced, variety-filled work settings with unpredictable schedules and often periods of more work than it seems anyone can handle. But that gets a lot of us excited!
If not knowing what each day may have in store for you – like potentially hopping on a plane to visit a client with a day’s notice – keeps things interesting for you, an agency environment might be where you thrive.
For creative problem-solvers, the freedom and flexibility in most agency settings can be ideal. Agencies often highlight their relaxed culture and operating structure, which can be a big bonus for people who crave variety in search of new solutions rather than following “the way we’ve always done it.”
I Think An Agency Position Is For Me
If you’re considering making the switch to an agency, take the time to coordinate at least three informational interviews. Agencies can be surprisingly different, and you’ll quickly get a feel for what setting might be a fit for your skills, experience, personality and work style.
In addition, make time to talk to agency employees in a variety of roles and with varying levels of experience. You’ll learn about which positions may have more internal demands vs. client-facing ones, and what it’s like after a year, 5 years, 10 years or more.
For our Twin Cities-based readers, you hit the jackpot. This area is a well-known hub for creative agencies and creative talent. Explore that and you’ll undoubtedly find that agency employees are a friendly, encouraging and well-connected bunch. Most will gladly speak honestly with you about the pros and cons while offering sound guidance as to where you could shine.
For you “sometimes” and “rarely” responders, please know you could certainly find working at an agency fulfilling and challenging, too. However, your thoughts on these questions may inform if you might consider actively seeking agency employment, or rather simply keeping it in your larger consideration set along with large and small corporations, non-profit organizations and others.
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