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Karwoski & Courage can help you connect the disparate dots to leverage insight and guide strategy because your brand lives in an infinitely connected world and deserves a broader perspective.

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The Creative PR Blog

Karwoski & Courage creative blog is published about once a week, look for features, trends, tools, tips, insights, strategies and tactics.

Is Mr. Peanut the Death of Ideas?

Planters Peanuts killed its iconic Mr. Peanut character a few weeks ago and planned his funeral as its Super Bowl commercial. If you didn’t catch what happened, Mr. Peanut has a car crash and then sacrifices himself, so his friends can live. That idea is now backfiring with the recent death of NBA legend Kobe Bryant and eight other victims that died in a helicopter crash.

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