My Experience Yesterday

The Challenge & Opportunity

Create a hyper-local communications strategy for 20 percent of the U.S. for the world’s largest retailer and Fortune One company.

Personalize every announcement – whether it’s a local store opening, philanthropic initiative or corporate event – to generate good will and positive brand positioning.

Pitch and support one announcement per week and amplify more than 20 priority initiatives including Holiday, Back-To-School, Innovation, U.S. Manufacturing and Giving.

Approach & Results

Approach

  • Develop processes and procedures that are easily replicable and turnkey.
    • Tactical timeliness
    • Template releases
    • Key messages
    • Robust media lists
  • Become market experts and relationship leaders.
    • Identify key retail and legislative trends
    • Consistent communication with key media contacts
  • Collaborate with local stakeholder groups.
    • Build relationships with corporate, public affairs, local store
      management, government officials, retail organizations and nonprofits

Results

  • Proactive placed 400 earned media placements annually (approx one a day)
  • Supported:
    • 25 corporate announcements
    • 35 remodels
    • 30 in-store Pickup Tower launches
    • 6 Online Grocery Pickup grand openings
  • Awarded “Agency of the Month” five times
  • Received several annual performance bonuses based on results

Two Column Example

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incidi dunt ut labore et dolore magna aliqua. Quis ipsum sed do eiusmod tempor suspendisse ultrices gravida. Com viverra et ella maecenas.

This example column has no button. Lorum ipsum dolar sit amet.

Additional Content Area

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis. Et ella ut labore et dolore magna aliqua.