I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St. Thomas has dominated the conference for several […]
With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example. The buzz this morning was about Coca-Cola’s decision to bring back, for a limited time, its failed New […]
I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […]
There’s an iconic Abbott and Costello bit called “Who’s on First?” (appropriate, now that it’s baseball season) that reminds me of what’s going on with Boeing, which is no laughing matter. Given the precision of technical aptitude and communication required to put together something as complex as a modern aircraft, the complete ineptitude of Boeing’s […]
Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country. However, identifying those movements that attract headlines, along with more and more followers, […]
Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […]
Marketing reports for May 2018 including Mary Meeker’s 2018 Internet Trends Report; the economics of AI, the branding economy; the state of social; content trends; podcasting growth; and many more reports.
Cohesive and visually enticing Instagram feeds are no stranger to influencers and brands alike. The ability to execute your personal or professional mission on one of the most popular social media platform to date is reason enough to get on board.
Marketing reports for April 2018 including employment screening benchmarks; best and worst customer experience ratings; breaking a traffic plateau; B2B video; music industry revenues; podcast consumers; influencer marketers; Twitter bots; emoji click-through-rates; and many more reports.
While most organizations say they want to be creative and innovative, most don’t take the necessary steps to ensure that they create the right environment for creativity and innovation to occur.