While most organizations say they want to be creative and innovative, most don’t take the necessary steps to ensure that they create the right environment for creativity and innovation to occur.
Marketing reports for March 2018 including GDPR data; a massive report about fake news; voice search opportunities; BuzzSumo’s content trends report; Pew Internet’s social media use report; Google AdWords benchmarks; Facebook advertising research; and many more reports.
There has been much written about how to capture the attention of conference and trade show attendees using social media, but I’ve never seen this aspect of the topic covered before, so I thought I’d share how I live-tweeted my own presentation.
We surveyed the office asking our employees for their favorite song by their favorite Irish musician or band. Here are the best songs by the best Irish bands, in alphabetic order by staff member, with the accompanying music video. Consider this your playlist with which to celebrate St. Patrick’s Day:
We list 32 of the more obscure holidays, among them: National Lost Penny Day, National Hug A Newsperson Day, National No Sock Day, National Dance Like A Chicken Day, National Pandemonium Day and International Skeptics Day.
Marketing reports for February 2018 including the coming General Data Protection Regulation apocalypse; AI-powered marketing; 2018 content trends; advertising budgets; the state of chatbots; and many more reports.
With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Seasonal marketing efforts always have their hits and misses on social media. But since Valentine’s Day is a holiday devoted to love, we’ll forego the hating today and give you only positive examples of brands that scored with clever tweets.
Glenn Karwoski reviews six Super Bowl LII commercials that succeeded and four that fell flat, amongst them: It’s A Tide Ad; Doritos Blaze vs Mountain Dew Ice; The Bud Knight; and the NFL’s Touchdown Celebrations To Come.
Marketing reports for January 2018 including Edelman’s Trust Barometer; creative trends; Business Insider’s Influencer Marketing Report; the State of Video Marketing Report; Marketers’ Top SEO Priorities; and many more reports.