CHALLENGE/OPPORTUNITY
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Provide public relations and related services to a multi-faceted $32 billion Fortune 100 global company with more than 60,000 products across 51 technology platforms
Provide public relations and related services to a multi-faceted $32 billion Fortune 100 global company with more than 60,000 products across 51 technology platforms
Create agile, talent to task teams of specialists and generalists with ability to handle custom content, crisis communications, media relations, paid media planning and buying, advertising creative, and access to global resources as needed
Imbedded client service staff at client
Extensive ongoing knowledge sharing program at agency to educate staff about all facets of client business
Partner with Omnicom sister agencies as needed for global reach and resources
Launched more than 50 new products, executed PR activations at more than 100 trade shows, authored more than 30 white papers, generated over 1 billion earned media impressions