• Create a hyper-local communications strategy for 20 percent of the U.S. for the world’s largest retailer and Fortune One company

  • Personalize every announcement — whether it’s a local store opening, philanthropic initiative or corporate event — to generate good will and positive brand positioning

  • Pitch and support one announcement per week and amplify more than 20 priority initiatives including Holiday, Back-To-School, Innovation, U.S. Manufacturing and Giving


  • Develop processes and procedures that are easily replicable and turnkey

    • Tactical timelines
    • Template releases
    • Key messages
    • Robust media lists
  • Become market experts and relationship leaders
    • Identify key retail and legislative trends
    • Consistent communication with key media contacts
  • Collaborate with local stakeholder groups
    • Build relationships with corporate, public affairs, local store management, government officials, retail organizations and nonprofits


  • Proactive placed 400 earned media placements annually (approximately one a day)
  • Supported:
    • 25 corporate announcements
    • 35 remodels
    • 30 in-store Pickup Tower launches
    • 6 Online Grocery Pickup grand openings
  • Awarded “Agency of the Month” five times