LinkedIn reported in April 2017 that the network had crossed the 500 million member threshold, 106 million of which are monthly active users, according t0 The Motley Fool. While LinkedIn used to be a platform people who were hunting for a job would use for virtual networking and to host their resume, that behavior has changed markedly over the years.
B2B Marketing Articles
Get a continual feed of the latest B2B marketing articles from the Success @ Creative PR blog.
4 B2B cause marketing tactics companies use as a way to make a difference in their communities and support those who need it most.
Like two sides to a coin, public relations agencies and business-to-business companies (B2B) are both focused on managing projects but each has an important role and distinct vantage point in helping to achieve business goals.
9 key things that B2B companies should keep in mind to get the most out of their PR team. Make working with an agency a wonderful thing for both your company and its reputation.
Discover two embarrassing mobile marketing mistakes everyone must avoid in order to be successful.
Don’t make the mistake of assuming that because you’re in a B2B industry, you can’t reach your audience through Facebook.
One email sales tactic may work splendidly to grab the attention of recipient but is nearly guaranteed to backfire spectacularly in the end.
3M cut through the buzz of Back To The Future Day by wrapping a DeLorean in gold film and earning plenty of media mentions as a result.
Social Selling is a misnomer because the emphasis is not on selling but on building trust through social media and ultimately the relationships that will lead to sales.
Apple’s inclusion of ad-blocking apps with iOS 9 is a major development for B2B firms.