With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example. The buzz this morning was about Coca-Cola’s decision to bring back, for a limited time, its failed New […]
The latest branding articles from the Success @ Creative PR blog.
Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country. However, identifying those movements that attract headlines, along with more and more followers, […]
Seasonal marketing efforts always have their hits and misses on social media. But since Valentine’s Day is a holiday devoted to love, we’ll forego the hating today and give you only positive examples of brands that scored with clever tweets.
Considering a refresh of your brand? Branding expert Glenn Karwoski discusses the five secrets you’ll want to know before you start your brand refresh project.
Four avoidable retail PR disasters that could have been easily saved on both heartache and money.
5 essential things communications directors need to know about graphic design.
Walmart found an innovative and creative way to advertise its stores by placing itself in the center of entertaining stories.
Bob Dylan has been a major influence on generations of musicians. The videos of these top cover songs will give you a taste of the extent of his influence.
19 marketing lessons from the bands that are playing at the 2016 Basilica Block Party.
During this twenty-minute presentation he gave recently at the IGNITE Conference, Glenn discussed some simple ways any company can innovate.