I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]
Consumer Marketing Articles
Get a continual feed of the latest consumer marketing articles from the Success @ Creative PR blog.
Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today. Think about that for a second. […]
We list 32 of the more obscure holidays, among them: National Lost Penny Day, National Hug A Newsperson Day, National No Sock Day, National Dance Like A Chicken Day, National Pandemonium Day and International Skeptics Day.
With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Seasonal marketing efforts always have their hits and misses on social media. But since Valentine’s Day is a holiday devoted to love, we’ll forego the hating today and give you only positive examples of brands that scored with clever tweets.
Glenn Karwoski reviews six Super Bowl LII commercials that succeeded and four that fell flat, amongst them: It’s A Tide Ad; Doritos Blaze vs Mountain Dew Ice; The Bud Knight; and the NFL’s Touchdown Celebrations To Come.
Social media marketing lessons I learned from creating content during the Minnesota Vikings victory over the New Orleans Saints in the 2018 NFC Divisional Playoff game at US Bank Stadium and sharing that content on social media.
Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.
Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Learn 5 key elements to understanding the sports superfan and how you can apply that understanding to build your own superfans.