I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]
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We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]
With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Since the emergence of social media, companies have to one degree or another, begun to look at ways to activate their employees as an extension their marketing efforts by encouraging them to share company content online.
Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.
Every year, Mary Meeker of Kleiner Perkins Caufield & Byers publishes her dreadfully designed yet greatly anticipated and information- and insight-packed Internet Trends Report. Get the 2017 Internet Trends Report.
Creative Commons isn’t so much a tool as it is a copyright framework for the sharing economy.
60% of Americans are familiar with the term podcasting, up from 22% in 2006, according to Edison Research’s new Podcast Consumer report.
5 essential things communications directors need to know about graphic design.