Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […]
Crisis Communications Articles
The latest crisis communications articles from the Success @ Creative PR blog.
The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […]
The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.
It may be Happy Halloween for the rest of us, but these six companies might still be cowering in a corner due to their self-inflicted PR disasters this year.
To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.
Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.
Four avoidable retail PR disasters that could have been easily saved on both heartache and money.
Cultural and lingual diversity brings zest and excitement to our lives. They can also cause difficulties when determining what content and copy will work in other parts of the world. Language and cultural differences must be considered when creating ads, social media content, press releases, and other promotional assets.
Fake news isn’t just for political campaigns anymore. As Comet Ping Pong found out over the false Pizzagate conspiracy, anyone can be a target.
Glenn Kawoski discusses how to navigate the communications revolution and what organizations can do to create effective public relations strategies in a climate of revolutionary change.