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K&C Commentary: PR & Ad Campaigns

Is Mr. Peanut the Death of Ideas?

Planters Peanuts killed its iconic Mr. Peanut character a few weeks ago and planned his funeral as its Super Bowl commercial. If you didn’t catch what happened, Mr. Peanut has a car crash and then sacrifices himself, so his friends can live. That idea is now backfiring with the recent death of NBA legend Kobe Bryant and eight other victims that died in a helicopter crash.

Nothing’s Forever

Nothing lasts forever, as the owners of Forever 21 are finding out. The once darling of retail, offering what was basically an updated version of The Limited’s strategy of trend forward fashion at low prices, has filed for bankruptcy.

2020 Planning: Keep an Open Mind

Most businesses are currently in the thick of planning for 2020 and with that comes a host of challenges not only about direction and strategy, but challenges on a more personal level. We can reflect on the past and learn from it, but we shouldn’t let it cloud our vision for the future.