We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]
Social Media Marketing Articles
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Cohesive and visually enticing Instagram feeds are no stranger to influencers and brands alike. The ability to execute your personal or professional mission on one of the most popular social media platform to date is reason enough to get on board.
There has been much written about how to capture the attention of conference and trade show attendees using social media, but I’ve never seen this aspect of the topic covered before, so I thought I’d share how I live-tweeted my own presentation.
Seasonal marketing efforts always have their hits and misses on social media. But since Valentine’s Day is a holiday devoted to love, we’ll forego the hating today and give you only positive examples of brands that scored with clever tweets.
Social media marketing lessons I learned from creating content during the Minnesota Vikings victory over the New Orleans Saints in the 2018 NFC Divisional Playoff game at US Bank Stadium and sharing that content on social media.
LinkedIn reported in April 2017 that the network had crossed the 500 million member threshold, 106 million of which are monthly active users, according t0 The Motley Fool. While LinkedIn used to be a platform people who were hunting for a job would use for virtual networking and to host their resume, that behavior has changed markedly over the years.
Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new “tweetstorm” feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage.
The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.
Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.
Since the emergence of social media, companies have to one degree or another, begun to look at ways to activate their employees as an extension their marketing efforts by encouraging them to share company content online.