This infographic by Jennifer Daniel (via Bloomberg) illustrates findings from a Center For Work-Life Policy study about Generation X in the workplace. While we prefer the Strauss-Howe definition of Gen X (1961-1981), the infographic nonetheless reflects many of the attitudes of the generation sandwiched between the Baby Boomers & Millennials.
Gen Xers have ascended to leadership positions (President Obama is an Xer) within our institutions. It is important to understand what makes these decision-makers tick when crafting marketing strategy. This infographic focuses on their financial and work life.