App Annie is the Google Analytics for mobile apps. And because they are the go-to mobile use analytics provider, they collect a lot of aggregate data about what apps people use. Which, happily, they publish at their site in the form of popularity indexes.
If you’re planning to develop a mobile app or are doing any type of research about mobile app use, App Annie provides valuable insight into what apps are popular on which platforms.
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App Annie App Store Stats
App Annie’s Top App Charts break out mobile app popularity by App Store, Free or Paid apps, and Top Grossing apps. As you can see from this screenshot, you also can filter by Device, Country, App Category, whether or not an app allows in-app purchases, and by Date. App Annie charts list up to 500 items.
Top eBooks Charts
Likewise, you can view charts for the top eBooks for either the Kindle or iBooks. Again, you can filter by Country, Category and Date. If you’re planing on creating an eBook, this is a great tool to discover what kind of content is popular.
Mobile App Keyword Ranking
One of the most useful features of App Annie’s public analytics is its Keyword Ranking charts, where you can type in you enter a search term and see what apps rank in app store search results for that query.
As you can see from this screenshot of search results for Periscope, Twitter’s live video-streaming app ranks first for iPhone and Google Play searches but does not show up for the iPad category, because there is no native Periscope app for the iPad. Search results can be sorted by Country and Date and are ranked by Store and include the number of results for that search, which provides a gauge on the level of competition for a given search phrase.
The equal sign next to a given listing indicate that app has remained in that position from the previous day; a green arrow pointing upwards indicates that app has climbed in search ranking from the previous day and the number next to it tells how many positions it has jumped. Conversely, a red arrow pointing downward shows apps that have declined in search ranking from the previous day.
The What Is Trending? section shows you at a glance the most popular search terms for that day.
The keyword research data App Annie provides is invaluable for understanding how to market an app you’ve got in the works as well as for measuring progress when optimizing your existing app’s listing for search visibility.
Mobile App Profile Pages
App Annie provides a profile page for each individual app that is rich in detail. As you can see from this screenshot of the Periscope profile page, you get all the details you would expect from the public app store listing for the app…
…but you also get convenient access to how often the app has been featured…
…and a breakdown of ratings by star level.
At the bottom of the profile page, you’ll find additional apps that those who like Periscope also like. This kind of insight can be helpful in finding the audiences who would be most interested in your app and could factor into targeting for your ad campaigns.
Mobile App Search Rank History
The sidebar links on individual app profile pages give you much more detail. This screenshot, for example, shows data for the search rank history for the Periscope app.
And this section allows you to compare keyword data for the app (Periscope vs Live Streaming vs Live Stream):
App Annie offers pro versions, of course, which gives you estimated downloads and revenue data:
Pricing starts at $59 per app per month for the Pro version and goes up to $599 a month and more for company-wide and enterprise-wide versions.
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