Newsle is a social news aggregator with a very specific purpose: To tell you when people to whom you are connected on social channels get mentioned in the news. Thus, News + People = Newsle.
[Tweet “COOL TOOL: Newsle #SocialMedia”]
You can get your free account at Newsle.com by logging in with your LinkedIn account (which bought the company in 2014). You can connect your Facebook account and import emails from your address book so Newsle knows your contacts.
It will then scan the web for mentions of those people and give you a list of the stories in which they (or you) are cited. You can use the web version to see everyone’s citations…
…or just your LinkedIn or Facebook connections…
…or just journalists or your email contacts. You’ll notice that each feed item indicates whether you’re connected on Facebook, LinkedIn or via email.
You can be notified of new media mentions by email daily, every three days, or weekly.
While Newsle integration isn’t obvious with the web version of LinkedIn, it does show up within the newsfeed of LinkedIn’s app.
Here’s an example citing author and marketing expert Lee Odden that was triggered by a blog post he’d written.
4 Ways To Use Newsle
I use Newsle in several ways:
1) Keep Up With Connections’ Content
The daily email digests are an easy way to help me stay abreast of my contacts’ latest blog posts. I scan the email, read the items that interest me, and from there I can comment on their post or share it with my networks. This also gives me talking points for the next time we meet or interact online.
2) Relationship Building
By keeping track of the content my contacts are creating, I’m also keep track of what is on their minds and what interests them. That helps me find interests we share.
I’ll make a mental note and next time I run across information or a story about that interest, I’m more likely to share it with them. And that’s kind of the bread and butter of building relationships online.
It’s exciting to be cited as an expert source in a news article or be the subject of one (assuming there’s no controversy involved, of course!). And it is flattering, therefore, when people notice.
Not only does Newsle help me discover individual expertise within my own networks, it also gives me the tools to do something nice for people in my networks. When one of my contacts is cited in a news story, I will often give them a shout out to my own networks by sharing the story and pointing out their role in it.
Finally, keeping track of the content potential clients are creating and the articles in which they are cited, gives me a fuller idea of where their head is at and how we might help them. At the very least, it can give me topics for conversation.
Newsle Overview Video
Though this screencast is from 2011, it will still give you a good overview of what Newsle does:
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