With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Someday video production may be a required skill to graduate college. Until then, here are five video tips for communications professionals.
Google’s announcement of the Pixel, Google Home, Google Assistant and the Daydream View VR headset constitute a shot across the bow of Amazon’s efforts to dominate the smart home.
Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
Microsoft is betting on conversational computing in its call for developers to build bots for Cortana, its virtual digital assistant but conversational computing should be seen in the larger trend toward ubiquitous computing.
Google’s announcement that it will accept podcast feeds for inclusion in the Google Play Music Store has expanded the podcast audience.
Camtasia Studio from TechSmith is a full-featured commercial screencasting software that is my default option for creating formal screencasts.
Apple’s inclusion of ad-blocking apps with iOS 9 is a major development for B2B firms.
What you need to know about how fonts work on the web in order to avoid frustrating yourself and possibly the designers you work with.