Nothing lasts forever, as the owners of Forever 21 are finding out. The once darling of retail, offering what was basically an updated version of The Limited’s strategy of trend forward fashion at low prices, has filed for bankruptcy. The closely held, private company is run by the Chang family, which immigrated to the U.S. […]
The common definition of a Reaction Video is one where the subject is reacting emotionally to some other video they are watching. It is a common tactic some video producers will use to hijack the existing interest in a popular topic in order to get views for their own video.
Having burglars break into your restaurant and make off with your cash registers can set a business back in many ways.
The marketing for Straight Outta Compton provides a perfect case study in understanding online behavior and harnessing that behavior to build awareness.
LinkedIn is using a clever way of generating PR buzz about it’s announcement that the network boasts 1 Million LinkedIn posters.
Chevrolet’s social media team scored big when they took Rikk Wilde’s awkward World Series moment and turned into social media gold.
Read a case study examining Yeti Coolers’ content marketing helped drive a 50 percent sales increase.