I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]
We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]
Someday video production may be a required skill to graduate college. Until then, here are five video tips for communications professionals.