Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […]
The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.
Followerwonk is both a fantastic Twitter analytics tool and an influencer discovery tool.
BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary features of the tool.