Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […]
Four avoidable retail PR disasters that could have been easily saved on both heartache and money.
Here are 10 things only comm majors will understand. Regardless of how we got here, all comm majors will relate to the journey through this challenging and rewarding degree.